Siblings Yashwardhan and Aditya Choksi are kingpins of the commodity market. One day, over a game of chess, they end up having argument and bet as to whether circumstances can completely change anyone's behavior and etiquette or not. To experiment, they use roadside Con man Guru and Harvard Graduate Uday (Parth Oza) as their pawns and put their feet in each other's shoes. That is when the dangerous and life-changing game of HU TU TU TU begins. The urban Gujarati film HU TU TU TU – Aavi Ramat ni Rutu was released on 1st January 2016 with 449 shows across 149 cinemas in Gujarat and Maharashtra. The movie completed 100 days in cinemas and also ran to full houses in Australia. The first urban Gujarati film directed by a woman director (Shital Shah) has a unique subject and teaches basic fundamentals of the commodity market.