Bella Rajvansh is a socialite-influencer who popularly goes by "Bae". Born into a wealthy family, Bae has been trained by her mother to a trophy wife. She is married off to rich businessman Agastya Chowdhary to secure the family's prosperity.
Bae begins to love Agastya but constantly feels ignored and lonely due to their daily fights. She cheats on him with her fitness trainer, Paras "Prince" Bhasin, and is caught by Agastya. Humiliated in front of potential business partners, Agastya rebuffs Bae's apologies and throws her out of the house; her family too disowns her.
Bae goes to Mumbai to get help from her brother Samar. Samar refuses to help her in order to protect his business partnership with Agastya. Frustrated, Bae declares that she does not need his help and that she will build her own life. Bae forms a friendship with Saira Ali, an employee at the hotel. She begins to stay at Saira's hostel as her roommate, and slowly learns how to navigate life with less money.
Satyajit Sen aka "SS" is the host of a show called The Confessional, run by a company called TRP, where he exposes the secrets of celebrities. Seeing one his episodes, a drunk Bae calls out his hypocrisy for wearing multiple foreign brands while claiming to wear only Indian-made clothing. Her speech is recorded and posted on social media, going viral. Neel Nair, another show host at TRP, sees potential in Bae as a journalist and recruits her as his intern, much to the dismay of SS, who constantly tries to make things hard for her. Bae moves in with her colleague, Tammarah, as her flatmate. Saira, kicked out of her hostel, also joins as another flatmate. Despite initial tussles, the three slowly bond. Prince tracks Bae and comes to meet her. Worried that her family will trouble him, she asks him to stay away for his own sake, but Prince stays nonetheless.
Bae receives an anonymous tape of a woman who blurs her face and calls herself Anamika. She reveals that Mukul Sawla, an influential businessman, has been blackmailing her to get her to sleep with him. Having seen Bae's fearless clip about SS's hypocrisy, Anamika asks her to bring Mukul's truth in front of the people, who consider him a feminist icon for giving free SIM cards to women. Bae, Saira and Tammarah start working on this case while Tammarah develops feelings for Prince. Meanwhile, Bae and Neel begin falling for each other and kiss one night, which is seen by Prince. He realises that he does not love Bae and realises his feelings for Tammarah. Bae and Prince mutually agree to move on. Tammarah and Prince begin dating.
Bae initially suspects Anamika to be Naina Khanna, a famous celebrity whose pregnancy was previously exposed by SS on The Confessional. Bae suspects that Mukul is blackmailing her as he is the father. However, Naina's boyfriend Vikram turns out to be the father and he publicly proposes to her, ruling her out from the list of suspects. Bae, noticing a limited edition Manish Malhotra designer bag in Anamika's video, asks her mother to get the list of that bag's buyers from Manish Malhotra. Despite displeased with Bae's current middle-class lifestyle, her mother helps her with the list. After further investigation via the list, Saira and Tammarah tell Bae that Anamika is none other than famous actress Madhulika Sahay. Madhulika confirms this when confronted, revealing she starred in an adult film when she was 17. Mukul has been using a copy of that film to blackmail her. Bae convinces Madhulika to publicly expose Mukul on her condition that Bae must delete Madhulika's film from Mukul's computer.
On Mukul's daughter's birthday party, Bae, Saira, Tammarah and Prince sneak in. Bae finds the laptop but Mukul sees her before she can find the file, forcing her to leave abruptly. Bae urges Madhulika to expose Mukul nonetheless, which her boyfriend overhears. However, he stands with her and assures that he still loves her. Madhulika finally goes live on Bae's instagram page and opens up about how Mukul has been harassing her. Overwhelming support floods in for her, while other women also open up about being sexually abused by Mukul.
SS, who has all along been in on Mukul's wrongdoings, plans to ruin Bae's image by inviting both her and Mukul as guests on the 100th episode of The Confessional. SS targets Bae and asks her uncomfortable questions regarding her infidelity, her strained relationship with her family and her record of shoplifting. Bae publicly admits to these mistakes but remains strong and ruthlessly questions Mukul. She shows the public screenshots from SS and Mukul's laptops, revealing how they have been collecting data on women via their SIM cards, allowing Mukul to blackmail them and SS to expose their secrets on The Confessional, such as Naina's pregnancy. SS is fired, while Mukul is disgraced and left by his wife.
Bae's mother, proud of her, reconciles with her. Her mother criticizes Samar for associating their company with Mukul even when Bae had warned him about Mukul's wrongdoings. Agastya too cuts off contact with him. Bae celebrates her victory and plans with Neel to start a show called "Call Me Bae", which Bae would host and Neel would produce. As Neel and Bae are about to kiss, Agastya shows up on her doorstep, declaring that he wants her back. Bae is torn about choosing between Neel and Agastya.
