The story is based in Bhuj, Kutch. Gopika is a sweet, kind hearted and talented girl. Being an orphan, she was raised by her uncle Anand, but her aunt, Ramila always had issues with her, as she viewed Gopika as an unnecessary burden. She treated her as a mere servant and made her do all household chores, humiliating her on a daily basis and keeping her uneducated. Ramila's daughter Aashi is cunning, greedy and manipulative. She is more confident and educated than Gopika and wants to marry Saksham Modi, a successful business tycoon and the elder son of the high-profile Modi family, for his wealth. Saksham's mother, Mithila is in search of a suitable bride for her son, who can take care of him and all the family matters properly. To find suitable brides, Mithila hosts a jewellery competition. Aashi and Ramila manipulatively take away Gopika's sketches and register them under their name.
Gopika, who meets Mithila at the temple, visits Modi Mansion to return her belongings, which she left at the temple. Elsewhere, Mithila tests Aashi to determine her worthiness to become Saksham's wife. Meanwhile, a fire breaks out there, trapping Mithila. Gopika saves Mithila's life and in this commotion, leaves her slipper at their house. Mithila thinks that such a girl, who prioritizes others over herself, should become the Modi family's daughter-in-law. She seeks the slipper's owner to fix her alliance with Saksham. Ramila misleads Mithila into believing that the slipper belongs to Aashi. Later Modis finalize Aashi and Saksham's marriage. Elsewhere, Ramila forces Gopika to marry Jignesh, a gully boy. During the wedding ceremonies it is revealed that Mithila isn't Saksham's biological mother. Mithila is infertile. So Mr. Modi married Mithila's younger sister Minal and had 3 children from her, including Saksham and his younger siblings Tejal and Chirag Saksham is actually Mithila's stepson and nephew. Jignesh attacks the Modis in search of Gopika and is arrested. During the commotion, Gopika's bravery leads Mithila to decide to make Gopika, not Aashi, her daughter-in-law, surprising everyone. Soon, Gopika marries Saksham and Aashi marries Saksham's brother Chirag. Gopika falls in love with Saksham but he detests her.
After her marriage, Gopika, despite being the elder daughter-in-law of the household, takes orders from the younger daughter-in-law, Aashi which leads Mithila to doubt her decision of choosing Gopika for Saksham. When Mithila learns the reality through Baa that Gopika is in fact uneducated, she ousts Gopika from the Modi Bhavan. However, Baa stops her and asks Mithila to let Gopika stay as a guest till Diwali. Later, Baa learns the truth that Gopika is the jewellery designer and not Aashi. So, she makes a plan to give a turnover to Gopika and name her Radhika. Gopika faces several challenges but in the end proves herself as a worthy daughter-in-law for the Modi family. She also solves many problems for the Modis and makes a place in everyone's hearts for herself. Saksham also starts to love her. In the meantime, Saksham's sister, Tejal also marries Ramila's son and Aashi's brother, Hiten.
A few days later, according to the headlines, Saksham died in the plane crash, but he didn't go on that flight. Later Priya, Saksham's obsessive ex-lover returns to separate Gopika and Saksham and marry him herself. She tries to do many conspiracies to break the relationship between Saksham and Gopika, thinking Saksham does not like Gopika and creates trouble for Gopika and Mithila. Saksham and Gopika both confess their feelings to one another. Priya challenges Gopika to complete her education so that she can become competent enough to be Saksham's wife and continues to create hurdles for Gopika and the Modis. However Gopika eventually wins over Priya, completes her education and reunites with Saksham. Priya is arrested for her crimes and for trying to kidnap Saksham.
Later, it is revealed that Mr. Modi and his wife kept Gopika's mother as a hostage in their house by giving her the wrong pills and making her mentally ill so that the woman doesn't reveal or remember that Mr. Modi had murdered Gopika's father twenty years ago. In the eyes of the media, Gopika's mother was the murderer. Gopika learns of this and is heartbroken, she vows to avenge her mother's kidnapping and her father's death and also to find her escaped brother, Munna, who ran away in childhood after getting embarrassed. However, Mr. Modi has a deeper secret which he doesn't wish to reveal to his family members, so it is evident that he is not the murderer either. He is arrested. Munna returns with his family and decides to annoy the Modis for which he somehow manages to get control over their mansion and business, thus the Modis are ousted from their own house. The Modis live an impoverished life for some time and struggle with their finances. Later, it is revealed that an 8 years old Saksham had killed Gopika's father accidentally while playing with the gun and this is the truth Mr. Modi was hiding. Saksham is arrested. Gopika is heartbroken. However, eventually things are settled, Mr. Modi and Saksham both are bailed out of the prison. Munna forgives the Modis and unites with them.
After these incidents, a strange girl, Kesari is sent to the Modi house. Initially thought to be Saksham and Shradhha's daughter, she is revealed to be the illegitimate daughter of Chirag and Shraddha. Aashi is heartbroken and decides to terminate her marriage with Chirag and leaves the Modi House. Shraddha is adamant to marry Chirag. Aashi does not trust Chirag anymore and decides to divorce him but Mithila eventually gets the issues sorted out. Chirag reveals to Kesari that he is her biological father, not Saksham. Shraddha repents for her mistakes once she realizes that she was doing wrong by trying to break apart Chirag and Aashi. The Modis allow Shraddha and Kesari to stay at their end. The Modi family reunites with each other and they live happily ever after.
