Set in Shimla, Sufiyaan Abdullah, Kainaat Sahani and Imtiaz Alqaazi, are three very different yet equally strong and stubborn personalities. While Kainaat is a beautiful journalist from a simple yet loving family with her priorities and ambitions in place, Sufiyaan is a womaniser from a rich but complicated setup which makes him untrusting of love and girls as he witnessed his father cheat on his mother with his aunt and now cheating on his second wife as well. Rounding off the trio is Sufiyaan's best friend Imtiaz Alqaazi, a charming, caring and intelligent man who finds an instant kinship with Kainaat. Adil and Farhad, Sufiyan and Imitiaz's fathers have been best friends all their lives and are like family, and so are their children. They own a huge media company, United India together and share the same property.
All three lives are changed when the trio fall into a love triangle that questions theirs as well as their family's love and friendship and togetherness. The series focuses on Sufiyaan's ‘bebaak pyaar‘ (obsession, madness, insanity) and how he is willing to get what he wants despite the consequences.
